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Research & Design Initiative

The All-Stars Journey

We are mapping the daily administrative tasks and operational friction faced by workers and employers across Canada. Help us identify what gets in the way of your day-to-day workflow and design a better way to work.

Read Our Story Take a Survey
Meet the Founder

Jessie McAllister

Background & Origin

Having worked hands-on across various demanding Canadian industries—from construction sites and agricultural operations to emergency services and entertainment production—Jessie experienced first-hand the daily operational friction that holds workers and businesses back.

These diverse roles shaped a deep understanding of the common administrative barriers that waste valuable time, drain energy, and inflate operational overhead. The All-Stars Journey is about bringing real operational experience to solve these exact, everyday struggles.

Research Goal

Shared Obstacles, Different Perspectives

We are looking to understand how administrative overhead impacts both sides of the workplace, and whether employees and employers share the same daily frustrations from different sides of the desk.

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The Worker Perspective

Dealing with repetitive paperwork, manual record-keeping, slow check-ins, and a lack of simple tools to manage and share day-to-day work history and qualifications.

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The Employer Perspective

Managing complex paperwork, verifying records manually, chasing information, and handling administrative tasks that slow down team deployment and operations.

Our Product Strategy

Solving the Biggest Problems First

Our product blueprint focuses on addressing the most widespread daily friction points first. We have already concluded what the core, universal problems are, and we are designing the system to resolve these primary bottlenecks first.

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1. The Core Universal Problems

We are building the core framework to resolve the primary, widespread operational bottlenecks faced across the board by both workers and employers.

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2. Expanding Beyond the Core

Once the foundational system corrects the primary universal headaches, we will build out tailored features to solve industry-specific workflows and niche administrative tasks.

Diagnostic Research

Share Your Perspective

Select the path that matches your profile to share your daily operational challenges. Your feedback directly shapes our product blueprint.

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Organization Survey

For company leaders, safety administrators, and managers dealing with compliance overhead, audits, vetting, and daily field logging logs.

Take Organization Survey
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Individual / Worker Survey

For tradespeople, contractors, and individuals sharing obstacles on credential sharing, career tickets, job hunting, and finances.

Take Individual Survey
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Grow Farm Survey

For farm owners, agricultural managers, and workers sharing operational insights, recordkeeping challenges, and equipment plans.

Take Grow Survey
Direct Interview

Prefer a Direct Conversation?

Schedule a 45-minute conversation with our team to share your day-to-day experiences.

Schedule a Conversation